( brand guide · v1.0 · 2026 )

The Calyx Core
brand system

The calyx is the ring of sepals that protects a flower's growing core. That is the whole idea: we protect and grow what matters most to the brands we work with. This is how the identity looks, sounds, and holds together.

( the idea )

One accent. Protected core. Measured growth.

01
Protective
A calyx shields the core. We guard the client's growth like it's our own - stewardship, not spectacle.
02
Measured
Every claim ties to a number. The identity is precise and unadorned - an engineer's notebook, not a billboard.
03
Warm
Cream, not clinical white. A single hot-orange accent carries all the energy - used with restraint, never spread thin.
( logo )

The mark & wordmark

The mark is a broken calyx ring around a solid core - protection with an opening for growth. The wordmark sets "Core" in the accent. Use them together in the lockup, or the mark alone as an avatar.

Calyx Core
primary lockup
Calyx Core
reversed
the mark
cc
app icon
clearspace = core ø
( colour )

Warm canvas, one hot accent

Cream is the default surface - never plain white. Orange is scarce: one accent element per view. Neutrals run warm, never true grey.

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( typography )

Three families, three jobs

display · Bricolage Grotesque 30px+ · line-height 1 · tight tracking
Marketing that pays for itself
body / ui · Geist 12-20px · weight 400
We build websites, campaigns, and brand systems that turn attention into revenue you can measure. Emphasis comes from switching to the display family, never from bumping weight mid-paragraph.
code / data · JetBrains Mono labels · metrics · slugs
ROAS 3.2x  ·  CPA -38%  ·  ( selected work )
( voice )

How Calyx Core sounds

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