Performance Marketing Snapshot: 2,134+ Leads in 6 Weeks - Calyx Core | Digital Marketing | SEO | Shopify Development | Video Marketing

Performance Marketing Snapshot:2,134+ Leadsin 6 Weeks

A B2B SaaS brand approached Calyx Core to supercharge their lead generation pipeline. Despite having a solid product, their internal marketing efforts were stalling, high ad spend, low-quality leads, and underperforming landing pages.

They needed a funnel that delivered volume, quality, and efficiency.

Our Strategy

We built a complete performance marketing engine, not just ads, but an ecosystem engineered to convert.

Here’s how we approached it:

1. Market & Funnel Analysis

Audited the existing campaigns and buyer journey
Identified drop-off points between ad click and form submission
Refined their ICP and segmented audiences based on pain points

2. Funnel Redesign

Created multiple ad sets across Meta and Google targeting mid-funnel intent
Rewrote copy with benefit-led messaging and zero jargon
Developed high-converting landing pages with clearer CTAs, faster load speeds, and embedded social proof

3. Performance Optimisation

Rolled out daily performance checks (ROAS, CPL, bounce rate)
A/B tested form lengths, creative formats, and CTA placements
Used dynamic budget reallocation to double-down on what worked

The Impact

In just 6 weeks:

2,134+ qualified leads generated
CPL dropped by 43% compared to previous in-house campaigns
3.5x increase in conversion rate across all landing pages
Lead quality improved boosting the sales team’s close rate
Tested 8 ad variants and 3 landing pages frameworks to find the sweet spot

“We weren’t just getting more leads, we were getting the right ones. The team at Calyx Core didn’t just run ads. They built a system.”
— Head of Growth.

Why It Worked

This project was successful because we didn’t take a cookie-cutter approach. Every component, from ad creative to funnel design, was tailored to the customer journey, optimised through data, and built with scale in mind.

At Calyx Core, we don’t just point out problems, we engineer the systems to solve them.

Need to scale your Lead Gen Engine?

Let’s turn attention into high-quality pipeline.

Book a Strategy call →

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Let’s Talk About Your Business

Ready to grow faster with clarity and strategy? Let’s build something meaningful together.

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