calyxcore.com · articles
Working guides on SEO, performance marketing, Meta and Instagram ads, Shopify, and more, written from real client accounts, not recycled from what already ranks.
Technical health, collection optimisation, schema, speed, internal linking, and the platform constraints that decide whether a Shopify store can rank.
14 min read · read →
shopify seoA one-week process with a one-page output: every keyword your buyers type, mapped to the page responsible for it.
12 min read · read →
performancePerformance Max, AI Max, Shopping feeds, bidding, budgets, and the landing pages that decide whether any of it converts.
15 min read · read →
performance · how-toSetup, structure, and the common mistakes we see in fashion and D2C accounts: feed, asset groups, budgets, and the 2026 reporting.
12 min read · read →
performance · case studyTurning local, occasion-driven search demand into confirmed bookings, told through how performance marketing scaled The Binge Town.
16 min read · read →
timely · google adsGoogle retires DSA in September 2026. How to move to AI Max on your terms: the timeline, the settings, the guardrails, and a checklist.
11 min read · read →
calyx core · audits
We don't just point out problems, we engineer the systems to solve them. Get a prioritized audit of your SEO or Google Ads account, whether or not you work with us afterward.