calyxcore.com · articles

Articles

Working guides on SEO, performance marketing, Meta and Instagram ads, Shopify, and more, written from real client accounts, not recycled from what already ranks.

pillar · start here

Shopify SEO: the complete guide for Indian D2C brands

Technical health, commerce-page optimisation, topical authority, and the structure that earns citations in AI answers. The whole discipline, in one place.

shopify seo · 14 min read · july 2026

How to do keyword research for a Shopify store

A one-week process with a one-page output: every keyword your buyers type, mapped to the page responsible for it.

12 min read · read →

performance

Google Ads for e-commerce

Performance Max, AI Max, Shopping feeds, bidding, budgets, and the landing pages that decide whether any of it converts.

15 min read · read →

performance · how-to

Performance Max for e-commerce

Setup, structure, and the common mistakes we see in fashion and D2C accounts: feed, asset groups, budgets, and the 2026 reporting.

12 min read · read →

performance · case study

Google Ads for a private theatre business

Turning local, occasion-driven search demand into confirmed bookings, told through how performance marketing scaled The Binge Town.

16 min read · read →

timely · google ads

Dynamic Search Ads migration to AI Max

Google retires DSA in September 2026. How to move to AI Max on your terms: the timeline, the settings, the guardrails, and a checklist.

11 min read · read →

calyx core · audits

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