services / social media management

Social media that builds a following, not just a feed

Strategy, content, publishing, community, and reporting - managed end to end. Tap a platform to preview the kind of content we ship every week.

Instagram9:41
C
@calyxcore
Sponsored · 2h
⋯
Reel cover - 'Founder's 3 growth mistakes'Reel
💬➤
1.3K likes
@calyxcore The 3 mistakes we see founders make on social (save this).
#growth #socialmedia #founders
0
average follower growth in 6 months
0.0%
average engagement rate
0+
monthly organic reach delivered
12–20
pieces of content shipped per month
( a week in your calendar )

Always-on, never last-minute

Mon
Reel
Founder tip #12
Tue
Carousel
Case study breakdown
Story
Behind the scenes
Wed
Post
Client testimonial
Thu
Reel
Quick how-to
Story
Poll: this or that
Fri
Carousel
Weekly roundup
Sat
Story
Team feature
Sun
Post
Inspiration / quote
( what's included )

Everything a social presence needs

Content strategy
Audience research, content pillars, and a monthly calendar mapped to your goals - not random posting.
Content creation
On-brand graphics, captions, and short-form video (reels), produced in-house and ready to publish.
Publishing & scheduling
Consistent posting at the right times, managed on a calendar you approve in advance.
Community management
Monitoring and replying to comments and DMs in your brand voice, within agreed response windows.
Profile optimisation
Bios, highlights, pinned content, and link strategy tuned so new visitors convert to followers.
Reporting & insights
Monthly reporting on reach, engagement, growth, and leads - with clear next-month actions.
( social media management explained )

What is social media management - and how Calyx Core runs it

What is social media management?

Social media management is the ongoing running of a brand's social presence - strategy, content creation, scheduling and publishing, community management, and performance reporting - across platforms like Instagram, LinkedIn, Facebook, and YouTube. It's about building an engaged, growing audience organically, distinct from paid social advertising.

Why is social media management important?

Consistent, well-run social is how modern brands stay discoverable and trusted between purchases.
  • Social platforms are primary discovery and research channels for buyers.
  • Consistency and community build trust that turns followers into customers.
  • Organic content lowers your dependence on paid reach over time.
  • An active, credible presence supports every other marketing channel.

How does social media management work at Calyx Core?

We audit your channels, set content pillars and cadence, then run a monthly calendar you approve in advance. Content is created in-house, published on schedule, and community is managed daily in your brand voice - with a monthly report tying it back to goals.

What are the benefits of working with Calyx Core?

A dependable content engine instead of sporadic, off-brand posting.
  • In-house content - strategy, graphics, and reels under one roof.
  • A consistent posting cadence you approve, never last-minute.
  • Community managed in your voice, not ignored.
  • Reporting on growth and leads, not just likes.

What are common social media mistakes to avoid?

Most brands stall on social for the same reasons.
  • Posting inconsistently, then going quiet for weeks.
  • Chasing follower counts over engaged, relevant audiences.
  • Ignoring comments and DMs - community is half the job.
  • Being on every platform instead of the right ones.
  • No link between content and business goals or reporting.
( faqs )

Social media questions, answered

Scope, posting cadence, platforms, and reporting - what most brands ask before we start.

Ask us anything →
Which social media platforms do you manage?+
Instagram, LinkedIn, Facebook, YouTube, X, and Google Business Profile - we pick the mix that fits your audience and goals rather than spreading thin across all of them.
How many posts do I get per month?+
Cadence depends on the plan and platform, but most retainers run 12–20 feed posts plus reels and stories per month, from a shared content calendar you approve in advance.
Do you create the content or just schedule it?+
We create it end to end - strategy, copy, graphics, and short-form video - then schedule, publish, and manage community. Scheduling-only isn't how we work.
Do you handle community management and replies?+
Yes. We monitor comments and DMs, respond in your brand voice, and flag anything that needs your input, within agreed response windows.
How do you report on social media performance?+
A monthly report tied to goals - reach, engagement, follower growth, saves and shares, and where relevant, clicks and leads - with commentary and next-month actions.
How is this different from paid social advertising?+
Social media management builds your organic presence and community; paid social runs ads for reach and conversions. They work best together - see our performance marketing service for paid.

Ready to show up consistently?

Tell us your goals and platforms. We'll come back with a content plan and a cadence - no fluff.