Privacy policy

1. Who we are

Calyx Core ("we", "us", "our") is a digital growth studio based in Hyderabad, India, serving clients across India and internationally. This policy applies to the Calyx Core website and to the personal data we handle when you interact with us. We are the data controller for that information.

2. What we collect

• Information you give us. When you contact us via WhatsApp, email, or a form, we receive the details you choose to share - such as your name, phone number, email, company, and message.
• Usage & device data. When you visit the site we automatically collect standard analytics data - pages viewed, referring source, approximate location, device and browser type, and interactions - via cookies and similar technologies.
• Marketing attribution. We record how you arrived at the site (for example, organic search, an AI answer engine, an ad, or a referral) so we can understand which channels work.

3. Cookies & tracking

We use cookies and similar technologies for analytics and measurement, including Google Analytics 4, Google Tag Manager, and (where enabled) the Meta Pixel. These help us understand how the site is used and measure the performance of our marketing. You can control or block cookies through your browser settings; disabling them may affect some functionality.

4. How we use your data

• To respond to your enquiries and provide the services you request.
• To operate, maintain, and improve the website and user experience.
• To measure and improve our marketing and understand attribution.
• To comply with legal and regulatory obligations.

5. Legal basis

We process personal data where we have a legitimate interest in running and improving our business, where you have given consent (for example, non-essential cookies), where processing is necessary to take steps at your request before entering a contract, or to comply with a legal obligation.

6. Sharing your data

We do not sell your personal data. We share it only with trusted service providers who help us operate - for example, analytics and hosting providers, and communication platforms such as WhatsApp - and only as needed to deliver those services, or where required by law. These providers process data under their own privacy terms.

7. WhatsApp & messaging

WhatsApp is our primary contact channel. When you message us, your message and phone number are processed by WhatsApp (Meta) under their own privacy policy, and by us to respond and manage the enquiry.

8. Data retention

We keep personal data only as long as necessary for the purposes described here, to maintain our business records, or to meet legal requirements - after which it is deleted or anonymised.

9. Your rights

Subject to applicable law, you may request access to the personal data we hold about you, ask us to correct or delete it, object to or restrict certain processing, or withdraw consent. To exercise any of these, contact us using the details below and we will respond within a reasonable time.

10. Data security

We apply reasonable technical and organisational measures to protect personal data against loss, misuse, and unauthorised access. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

11. Third-party links

The site may link to external websites and platforms. We are not responsible for the privacy practices or content of those third parties; please review their policies.

12. Children

The site is not directed at children, and we do not knowingly collect personal data from anyone under 16.

13. Changes to this policy

We may update this policy from time to time. The current version is always available here, with the "last updated" date reflecting the most recent change.

14. Contact us

For any privacy question or request, reach us on WhatsApp at +91 95058 11255 or email hello@calyxcore.com.