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30 minutes · free · includes Calyx Score

Find out where your store loses the sale

A 30-minute strategic audit for D2C brands already spending on ads. We review your website, calculate your Calyx Score, walk the checkout funnel live, calculate the ROAS you actually need, and hand you the conversion leaks in the order they're costing you money.

01
Calyx Score
A directional diagnosis of conversion readiness, acquisition, tracking, offer clarity, and growth friction after we review your website.
02
Checkout funnel teardown
We share our screen and walk your store the way a buyer does - product page to payment - marking every step where people quietly leave.
03
Break-even ROAS vs. actual
Calculated live from your margin and spend. Most brands find out here that the ROAS they're proud of is below the number they need.
04
Conversion leaks, ranked
A prioritised list, ordered by revenue impact - so you know which single fix is worth more than the other nine combined.
05
Google & Meta account review
Campaign structure, conversion tracking, and feed health. Broken tracking is the most common reason AI bidding underperforms.
Your store
Your numbers
Your bottleneck
What's it built on? optional
( what happens next )

Three steps, one working day

01
You send the form
Website, phone, email, rough numbers, and the problem you want reviewed. The complete request lands with Calyx Core on WhatsApp.
02
We do the homework
Before we meet, we review your website, calculate your Calyx Score, and run your break-even numbers. The call starts with findings, not questions.
03
30 minutes, screen shared
We show you the leaks and the order to fix them. You keep the list whether you work with us or not.
( before you book )

Straight answers

Is the audit really free?

Yes. Thirty minutes, no charge, no obligation to work with us afterwards. You keep the findings either way.

What happens in the 30 minutes?

We share our screen and walk your store's checkout funnel live, show your break-even ROAS against what you're actually getting, and hand you a prioritised list of the conversion leaks we found - ranked by revenue impact. If you're running Google or Meta, we review the account structure too.

Who is this for?

D2C brands already selling and already spending on ads, where the traffic works but the conversion doesn't. If you're pre-launch or not running paid yet, the audit has less to work with - message us anyway and we'll tell you honestly.

Will you just pitch me?

No. The 30 minutes is the audit. If we think we can help afterwards we'll say so once, and you can ignore it.

What do you need from me beforehand?

Your website URL, rough revenue and ad spend numbers, contact details, and the main problem you want us to review. Read-only access to your ad and analytics accounts makes the review deeper, but isn't required.

What is the Calyx Score?

The Calyx Score is our directional assessment of your current growth setup after we review the website. It looks at conversion readiness, acquisition, tracking, offer clarity, and growth friction so the audit starts with a clear diagnostic, not a generic checklist.

Thirty minutes, and you'll know

Whether we're the right people to fix it is a separate question. The findings are yours either way.

Start my Calyx Score + audit