case study / website revamp
A homepage rebuilt for booking, not just browsing
Saphir Thai Spa runs locations in Paris and Pontarlier. The rebuild moves booking, gift cards, and memberships from buried menu items to the first screen.
Before & after
Evidence shown on this page: before-and-after homepage screenshots and the specific conversion-path changes made to booking, gift cards and memberships. This case study does not claim a revenue uplift that is not shown.
The situation
The original homepage led with a dark, heavily overlaid hero image and a single French-only headline. Booking, gift cards, and membership options sat inside the main navigation rather than on the page itself, so visitors had to go looking for the action the business actually wanted them to take.
What changed
- A lighter hero image and bilingual English/French headline for local and international visitors.
- Three direct action cards - Book Now, Bon Cadeaux, and Abonnement - placed immediately below the fold.
- A lighter top bar surfacing both locations and social links without competing with the booking path.
- Navigation reordered to foreground presentations, pricing per location, and contact.
The result is a homepage that leads with an outcome - book, gift, or subscribe - on the first screen.
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