SEO / ecommerce SEO

Ecommerce SEO that turns search traffic into revenue

Catalog architecture, faceted navigation, and product-level SEO for online stores - on Shopify, WooCommerce, Magento, or a custom build.

What makes ecommerce SEO different

A content site optimises pages one at a time. An online store has to get SEO right across hundreds or thousands of near-identical product and category pages at once - which is where many ecommerce sites lose organic traffic without realising it.

  • Faceted navigation creates duplicate content. Filters can generate thousands of near-duplicate URLs.
  • Thin category pages rarely rank. A collection page with no useful context gives search engines little to understand.
  • Product schema is often missing or broken. Price, availability, and review markup feed rich search experiences.
  • Site speed compounds at scale. A slow template affects every product page.
what we fix first

The ecommerce SEO audit

Catalog architecture

Category structure, canonical rules for filtered URLs, and pagination handled so crawl budget reaches pages that convert.

Product & category content

Useful content on category pages and product pages written around questions buyers actually search.

Structured data

Product, Offer, and Review schema implemented correctly across the catalogue.

Speed at scale

Image handling, app/script bloat, and Core Web Vitals fixes applied at template level.

On Shopify specifically

Shopify has its own constraints - fixed URL patterns, theme and app bloat, and collection-page limitations - that need a different playbook from a custom or WooCommerce build.

If the store architecture or templates need rebuilding before SEO can compound, see our ecommerce development approach.

See our Shopify SEO approach →
before we start

Is this the right fit?

Clear scope, clear evidence, and a clear next step before you commit.

01

Best fit

Online stores with growing catalogues, faceted navigation, duplicate URLs, thin category pages, or poor non-brand organic visibility.

02

What we do

Catalogue architecture, canonical rules, collection/product optimisation, structured data, internal linking, and Core Web Vitals at template level.

03

Why it matters

Ecommerce SEO scales through templates and architecture; one mistake can affect hundreds or thousands of URLs.

04

Proof to look for

Evidence should show crawl/indexation fixes, stronger category visibility, cleaner templates, and revenue-relevant search growth—not just keyword counts.

05

What happens next

We crawl the catalogue, identify indexation and architecture issues, then rank fixes by commercial impact and implementation effort.

( faqs )

Ecommerce SEO questions, answered

What store owners ask before we start.

Ask us anything →
Does ecommerce SEO work differently from regular SEO?+
The fundamentals are the same, but ecommerce adds scale: hundreds or thousands of similar product and category pages make architecture, schema, and canonicalisation far more important.
What platform do you work with?+
Shopify, WooCommerce, Magento, and custom-built stores. The audit approach is the same; the fixes are platform-specific.
Should I write unique content for every product page?+
Ideally yes for pages you expect to rank, but prioritise your highest-traffic and highest-margin products and categories first.
How does faceted navigation hurt SEO?+
Filter combinations can generate huge numbers of near-duplicate URLs. Without proper canonical and indexing rules, this wastes crawl budget and dilutes rankings.

Ready to fix what's blocking your catalogue?

Send us your store URL. We'll flag the technical and content issues before you spend more on content.